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Saudi Arabia · Bilingual brand identity

The Art of Taste

The Art of Taste sells coffee, sweets, and coffee machines in Saudi Arabia, from its own range, local makers, and imports.

Client project · The Art of TasteLogoBrand guidelinesPackagingArabic typography

The brand rests on one Arabic wordmark, فن المذاق, with a coffee bean and a chocolate splash built into the letters.

The system covers the palette, Arabic type, mugs, coffee packaging, takeaway cups, staff uniforms, and the storefront sign.

The Art of Taste, slide 2 The Art of Taste, slide 3 The Art of Taste, slide 4 The Art of Taste, slide 5

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